For our Summer ‘25 collection, we knew we had to raise the bar. So we took it back to where PODIUM feels most at home—deep in the culture, surrounded by horsepower, craftsmanship, and community. We linked with one of the East Coast’s premier custom automotive shops, Kinetic Autoworks, where founder Sean Bradford and his team welcomed us into their world. Alongside them and the legendary LibertyWalk J, whose custom LibertyWalk Supra speaks for itself, we built a visual playground that captured PODIUM in its rawest, realest form.

But we didn’t stop there. For the second leg of the campaign, we crossed the border into Toronto to connect with Paul Ruprai of 1of1 Prototype and UAOP Luggage. With his Lamborghini Merci and a guided tour through the energy of the 6, we found the perfect backdrop to frame the next chapter of our story. This collection isn’t just about clothing—it’s about collaboration, creativity, and paying homage to the spaces that inspire us.

To everyone who made this campaign possible—thank you. We’re just getting started.

See you in the Fall.