About The Brand
PODIUM was born not in the halls of fashion schools, but in the heart of a young dreamer from Los Angeles, California. Founded in 2019 by Lou Gold, PODIUM is more than a clothing brand—it’s a personal journey from humble beginnings to a relentless pursuit of greatness, driven by a deep love for automotive sports, streetwear culture, and the finer things in life.
Growing up in Virginia Beach, Virginia with little more than ambition and a vision, Gold found his earliest influences in the streets and skateparks of Hampton Roads surrounded by the vibrant energy of brands like Ice Cream, A Bathing Ape, and Billionaire Boys Club. These were the symbols of aspiration—luxury reimagined for the youth, and they lit a fire in him. With no formal training, he taught himself design through obsession, not instruction—breaking down garments, sketching on school notebooks, and customizing anything he could get his hands on.
But it wasn’t just fashion that fueled him—it was speed, competition, and the unshakable bond between man and machine. His father’s admiration of Formula 1 and the raw energy of early 2000s tuner culture—epitomized in films like The Fast and The Furious—formed the foundation of his aesthetic. The roar of engines, the thrill of street racing, and the elegance of luxury performance vehicles became metaphors for his own journey: fast, gritty, unapologetic, and destined for glory.
PODIUM is the product of this passion—where automotive heritage collides with elevated luxury menswear, and streetwear tells stories of triumph. Every collection is a chapter of Gold’s life, tracing a path from boyhood dreams to international runways. The brand’s iconography pulls from American grit and global motorsport history, wrapping nostalgia in a modern silhouette.
Much like its name, PODIUM represents victory—not just on the track, but in life. From underdog beginnings to the Spring/Summer 2025 debut, Gold and PODIUM continue to rise, reminding the world that greatness isn’t given.
It’s built—one stitch, one race, one dream at a time.
The Vision
PODIUM is a brand for those who live fast, think big, and refuse to settle. Every piece tells a story—of hustle, heritage, and high-octane dreams. The collections blend elevated menswear silhouettes with streetwear sensibilities, wrapped in iconography pulled from American muscle, Japanese performance tuning, and European racing elegance. Think vintage car badges reinterpreted as logos. Think pit crew uniforms reimagined as luxury outerwear. Think the glossy red of an F40 Ferrari dripping off a structured jacket.
But it’s more than aesthetic—it’s about aspiration. PODIUM’s luxury is earned, not inherited. The brand is built for people chasing the feeling of “making it”—for anyone who knows what it means to grind for greatness, to turn pain into power, and to build something out of nothing.
The Ethos
PODIUM is for the hungry. For the competitors. For the dreamers who never had a Plan B. It embodies a belief that style can be storytelling, that clothes can carry memories, and that fashion should feel like a reward—not a costume.
It’s for those who believe luxury isn’t just about price tags or logos—it’s about craftsmanship, individuality, and presence. Whether you're stepping into a boardroom or behind the wheel, wearing PODIUM feels like winning.
Because in the world Lou Gold came from, success wasn't handed out. It was earned—lap by lap, look by look, collection by collection.
And now, the checkered flag is only the beginning.
